2026 — the agribusiness trade show for the fruit and vegetable sector, December 1-3, 2026 in Agadir
The agribusiness event for the fruits & vegetables sector
The must-attend agribusiness event
A professional platform for meetings, exhibition and exchange serving Morocco's fruit and vegetable sector: three days to meet growers, exporters, agri-input suppliers, experts and decision-makers.
Promoting, connecting and growing the fruit & vegetable sector
Fruit Council is a trade show dedicated to promoting, developing and structuring the fruit and vegetable sector, in Morocco and internationally. Organised by Global Market Crops (GMC), it brings together the sector's key players around agribusiness, innovation, networking and B2B opportunities.
After a successful first edition in February 2025, the 2nd edition takes place from December 1 to 3, 2026 at the Sofitel Agadir Royal Bay Resort, in the heart of Souss-Massa. Official theme: fungal diseases of greenhouse vegetable crops, major challenges and future prospects.
B2B meetings
Targeted business meetings between growers, buyers and suppliers
Innovation
Crop protection products, equipment and solutions
Conferences
Strategic conferences on the sector's plant health challenges
International
Foreign delegations and access to export markets
2nd edition
Fruit Council 2026
The concept
Three complementary spaces
Exhibition, conferences and business meetings: a format designed for business, exchange and visibility
01
Agribusiness & innovation
Exhibition of products, equipment, services and solutions presented by companies to the sector's professionals.
02
Strategic conferences
Discussions between national and international experts on plant health challenges and innovation prospects for greenhouse crops.
03
B2B meetings
Targeted meetings to foster collaborations and business opportunities between growers, companies and experts.
Agenda
Provisional program
Three days, three themes: a complete journey through conferences, exhibition and business meetings.
Prevention, monitoring & diagnosis
Exhibition open from 9 am to 6 pm
09:00Welcome & registrationBadge collection and welcome coffee
10:00Official opening ceremonyInstitutional speeches, presentation of the official theme and inaugural tour of the exhibition
11:00Panel 1 — Fungal diseases under greenhouses: current situationThe main plant health risks for greenhouse vegetable crops
13:00Opening lunch & networkingIn honour of exhibitors and partners
14:30Panel 2 — Monitoring & early diagnosisDetecting early to better protect crops
16:30Coffee breakVisit the stands
17:00B2B meetingsScheduled business meetings
Integrated protection & innovation
Exhibition open from 9 am to 6 pm
09:00B2B meetingsAgribusiness exhibition opens
10:00Panel 1 — Integrated protection of greenhouse cropsManagement strategies adapted to greenhouse crops
12:30Lunch cocktail & networkingExchanges between participants
14:00Panel 2 — Innovation: products, equipment and solutionsCompanies and experts present their latest solutions
16:30Coffee breakVisit the stands
17:00B2B meetingsGrowers, experts and solution providers
Fruit Council 2026 will bring professionals together around the prevention, diagnosis, management and innovation challenges of greenhouse crop diseases.
Official theme
"Fungal diseases of greenhouse vegetable crops: major challenges and future prospects"
Proposed discussion themes
Prevention & monitoring
Plant health risks and good crop monitoring practices.
Integrated protection
Management strategies adapted to greenhouse crops.
Innovation
Products, equipment and tools presented by companies and experts.
Sustainable performance
Reducing losses and sharing experience.
Knowledge transfer
Dialogue between growers, experts, researchers and suppliers.
Why Agadir?
Souss-Massa: a centre of agricultural excellence and an innovation hub
Renowned for its dynamism and expertise, the Souss-Massa region is a strategic player in Moroccan agriculture, particularly in greenhouse farming.
Holding Fruit Council in Agadir means bringing professionals together close to the farms, packing houses and companies that drive the fruit and vegetable sector.
Sofitel Agadir Royal Bay Resort · Agadir, Morocco The venue that hosted the 1st edition in February 2025.
Greenhouse farming
A leading area for greenhouse vegetable crops, at the heart of the 2026 theme.
Export-oriented
Tomatoes, berries and early vegetables: production largely destined for international markets.
Innovation hub
Research, training and solution providers gathered around growers.
The whole value chain
Growers, packing houses, agri-input suppliers, logistics providers and institutions.
Who attends
Who takes part?
The entire fruit and vegetable value chain gathered in one place
Growers & exporters
Packing houses
Agri-input suppliers & distributors
Irrigation & AgriTech
Transport & logistics
Institutions & trade bodies
Banks & insurers
Investors & project developers
Attend
Choose your option
Visitor, exhibitor or sponsor: join the 2nd edition of Fruit Council.
Held from February 19 to 21, 2025 in Agadir, the first edition marked a turning point in the development and modernisation of Morocco's fruit and vegetable sector.
+5 000Professional visitors
40Specialised exhibitors
35Speakers
25Thematic conferences
The 2025 edition brought professionals together around the digitalisation of agricultural value chains, sustainability and economic opportunities. The conferences explored solutions to optimise productivity, strengthen traceability and support innovation.
An experience to build on
A first edition held over three days in Agadir.
A format combining conferences, exhibition and professional exchanges.
Everything you need to plan your visit or your participation as an exhibitor.
When and where will Fruit Council 2026 take place?
The 2nd edition of Fruit Council will take place from Tuesday, December 1 to Thursday, December 3, 2026 at the Sofitel Agadir Royal Bay Resort in Agadir, in the heart of the Souss-Massa region.
Is entry free for visitors?
Yes. The professional visitor badge is free: simply register online. Once your registration has been approved by the organisers, your personal badge is sent by email; present it at the entrance together with a business card.
How do I book a stand?
The equipped 4 m² standard stand (2 m × 2 m, a table, two chairs, a power socket, Wi-Fi, 25 invitations and one lunch cocktail ticket) costs MAD 10,000 excl. VAT (plus 20% VAT). Book it online with the "Exhibitor" option or fill in the order form: stands are allocated on a first-come, first-served basis.
Who attends the show?
Growers and exporters, packing houses, agri-input suppliers, irrigation and AgriTech companies, transport operators, institutions, trade bodies, banks, investors and project developers from the fruit and vegetable sector.
Which topics will be covered?
The official theme is "Fungal diseases of greenhouse vegetable crops: major challenges and future prospects". Discussions will cover prevention and monitoring, integrated protection, innovation, sustainable performance and knowledge transfer.
How can I become a sponsor?
Five sponsorship packages are available, from MAD 20,000 to 100,000 excl. VAT, with an exhibition stand (up to 18 m²), invitations, lunch cocktail tickets and visibility before, during and after the show. Download the sponsorship kit on the Exhibit page or write to contact@gmcmaroc.com.
Registration open
Register for Fruit Council 2026
Visitor or exhibitor: book your place in just a few minutes.
Free visitor badge
Email confirmation
Online stand booking
Visitor badgeFreeaccess to all 3 days
Data protected · Payment by bank transfer
Fruit Council 2026 registration
December 1 – 3, 2026 · Agadir, Morocco
1
Your details
2
Review
Confirmation
Participant—
Email—
Option—
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Free visitor badge
Your request will be reviewed by the organisers. You will then receive your personal badge by email: present it at the show entrance together with your business card.
Payment method
Bank transfer payment
Our team will contact you within 2 business days to confirm your stand location and send you the pro forma invoice with our bank details. The booking is final upon receipt of payment.
Registration received!
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