Greenhouse tomatoes, strawberries, raspberries, blueberries: these high-value crops account for a large share of the region's exports. They are also the crops where innovation and technical mastery make the difference, season after season.

Tomatoes facing plant health threats

Tomato competitiveness depends first and foremost on crop health. Two issues are of particular concern to growers:

  • Tuta absoluta, the tomato leafminer, which calls for integrated pest management combining trapping, beneficial insects and targeted treatments;
  • ToBRFV (tomato brown rugose fruit virus), whose control relies on prevention, greenhouse hygiene and the arrival of resistant varieties.

Then come price stability on the local market, production costs and the ability to meet the quality and traceability requirements of export markets.

Berries: growth to be supported

Berries have seen a sharp increase in planted area. To turn this growth into a lasting advantage, the sector is working on several levers:

  • choosing varieties suited to agro-climatic conditions and market windows;
  • substrates and crop management, especially for blueberries and raspberries;
  • optimised fertilisation and the use of biostimulants;
  • early detection of diseases and pests using digital tools;
  • logistics, decisive for fragile and perishable fruits.

On the Fruit Council 2026 program

Greenhouse crop protection is at the heart of the 2nd edition, whose official theme is fungal diseases of greenhouse vegetable crops. Prevention, diagnosis, integrated protection and innovation will be discussed on December 1-3 by growers, researchers, solution providers and exporters, with B2B meetings to connect with the sector's stakeholders.

Read more: biocontrol and low-residue production.